Furniture retailer achieves multi-channel brand consistency through print
“At the end of the day, our partnership with FedEx Office leads to the consistent look of the stores. It leads to bringing in customers. And it leads to sales.” — Matthew Smigiel, Designer
Yogibo is a retailer of “shockingly comfortable” beanbag furniture. Since consolidating print vendors to work solely with FedEx Office, they have achieved predictable pricing on all their printed materials, both in-store and for online order fulfillment. They’re seeing consistently high quality in all their print materials. And they’re saving time and effort.
Yogibo at a glance
Selling online and in 80+ physical locations
Showrooms in the U.S., Canada, Japan, and Korea
Printing Needs
Brochures
Retail and trade show signage
Beanbag refill funnels
Stickers
Info cards
“Working with FedEx Office was like night and day from working with online retailers. With them, you’re just another number. Now, [with FedEx Office] I’m able to say ‘I need to order what I did last time,’ and they know exactly what I’m talking about. There’s no comparison.”
—Matthew Smigiel
Challenges
Using three to five online print vendors meant working with a new point of contact for each new project.
They had to sacrifice the formats and substrates they wanted for whatever was available from each different vendor.
Project management was time-consuming and frustrating, and required extensive explanation.
Quality and pricing were inconsistent between vendors, so retail signage looked different from store to store and forecasting was a challenge.
Solutions
Consolidated vendors.
Yogibo now works solely with FedEx Office for predictable pricing, consistent quality, and simpler project management.
Collaboration.
The FedEx Office team works with Yogibo to provide suggestions for impactful in-store print signage.
Expedited distribution.
Yogibo leverages the FedEx logistics network to distribute signage fast for flash sales and promotional events.
Last-minute delivery.
Thanks to the nationwide FedEx Office print network, Yogibo can have materials printed and delivered within 48 hours for events and trade shows nationwide.
Results
Streamlined processes
Simplified project management
Reliable quality
Predictable pricing
Brand consistency
Increased revenue
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