Your client has finally decided that the time is right to sell, and you want to place their property on the market. You’ll want to gain maximum exposure for the property with effective marketing materials like yard signs, posters, brochures, and other signage. Not only is it a great way to attract a larger pool of prospective buyers, but it will make it easier for the property to be discovered and, ultimately, purchased or rented. Your local FedEx Office has the resources you need to properly market a house and make the most of the selling or renting experience.
Jump into the real estate market with these five tips:
1. Take great photos
Have you ever seen listings for properties that don’t have any imagery? Does the lack of visuals invite potential buyers to come and see it for themselves, or does it make them skip to the next listing? Many selling agents these days hire a professional photographer for their listing imagery. If having a professional doesn’t make sense for your budget, consider angles and lighting when shooting images on your phone. Make sound decisions on selecting top pictures to post; it’s important to the success of your listing. Maximize your photos with large photo posters that you can display at open houses or in model homes so buyers can see the property’s potential.
2. Supplement your for sale sign
The days of sticking an aluminum for sale sign on your lawn and expecting folks to flock to a home are long gone. You’ll want to supplement that sign with a corrugated plastic yard sign at the end of the block to highlight your Open House. Adding detailed flyers to your For Sale sign is also a key takeaway for buyers. Getting a buyer’s attention with signage outside is critical. But even more sales pitches present themselves once a buyer has committed to coming inside. A slew of items can make a strong impression and continue the buying experience long after they’ve left. Don’t forget the “Remove Shoes Please” sign that helps keep the property showable.
3. Use posters as visuals
Buyers and tenants are all about information. A mounted poster could be a great way to drive the main selling points home as you present them to potential buyers. You could also benefit from custom posters strategically placed throughout the property to reinforce selling points.
4. Don’t skip the open house
As an agent selling a home, you know how important the open house can be. Even with the incredible online tools, nothing beats the customer experience of walking through a home and soaking in all its features. Highlight the home's selling points with custom posters and flyers that make the kitchen and bathrooms memorable. As an added bonus, you can highlight key features of the property with print cards that act as plaques for your automated smart home features and central air conditioning. Finally, your business card with contact information should also be strategically placed on a bar or countertop for interested buyers to easily find on their way out of the property. Providing a small tangible piece can greatly increase the chances of buyers remembering your property and taking action with a follow-up.