A silver lining in this unprecedented time is that many customers are more passionate than ever about supporting small businesses. However, things are constantly changing; it’s no longer a given that a favorite business will be open during normal hours. There’s no better way to do that than with your “Open” signage.
In this article, you’ll discover the five key ways to ensure your sign quickly and precisely tells passersby how you choose to adapt your business. Read on and get the knowledge and inspiration you need to create an eye-catching, easy-to-understand sign to let your community know you’re “Open” for business.
1. Keep it short and simple
In all likelihood, your business is operating differently than it was. While it’s important to communicate changes to how you do business, your “Open” sign is probably not the best place to do that. For more detailed information like updated lists of products and services, display a mounted poster outside or perhaps place a styrene sign inside your window. Your website and social pages are also great places to post these details since customers often check those before visiting in person.
For your “Open” sign, stick to the essentials:
- State “We’re Open” in big, bold letters.
- Include updated business hours.
- Include updated policies, like “Takeout Only” or “Curbside Pickup”
2. Be clear and reassuring
Your customers’ worries aren't necessarily returning to normal as businesses return to normal. Some are excited and already back to their normal routines; others are still wary of interacting closely with others. Appeal to customers of all mindsets by including clear and reassuring language in your “Open” signage that sets accurate expectations and puts minds at ease. Perhaps a mention of your contactless service, touch-free payment options, or regular cleaning policy would fit nicely on an outdoor banner announcing your opening.
3. Be sincere and respectful
You never know what situation or scenario a potential customer is facing, so the best policy is always to be as sincere and respectful as possible when writing on behalf of your business. For example, using a phrase that tries to make light of current events may be well-meaning but could offend someone who doesn’t share the same sense of what is and isn’t appropriate. Especially now, resist the temptation to use humor and instead opt for straightforwardness and simplicity. A simple window decal saying, “Yes, we’re open,” is all you need to send the right message.
4. Show gratitude for the support
Customers are limiting their outings and being very selective about where they shop, so it’s important to show gratitude to your community for considering or choosing to shop at your business. Expressing how much you need their help may be tempting, but thanking them instead will have a more positive and inviting effect. Try including a line on your sign like, “Thank you for your support” or “We’re glad to serve [Name of Community].”
5. Have a little fun
The truth is that getting to business and opening is an exciting time. Sharing your product or service with your community is undoubtedly why you started doing it in the first place. As long as you're sensitive and considerate, it's great to show your enthusiasm! Bright colors and bold letters–even an exclamation point or two–can convey your passion and create a welcoming environment for potential customers who pass by.
Explore our design services tool for ideas and inspiration on bringing your excitement to life, and place your order today for pickup or delivery. Most orders are ready the same day or within 24 hours, with in-store pickup at your local FedEx Office store.